Online success for automotive repair shops and car dealerships is realistically achieved through search engine optimization. If you own one or both businesses, it’s time to know how automotive and car dealership SEO strategies work.
Knowing SEO
Search engine optimization is a process used to gain higher rankings on major search engines. Companies providing the service often target first page rankings and top ten listings.
Basic strategies use keyword research, article creation, and back link building. Keyword research involves finding terms used to search online. These phrases are usually related to the service or product they want. Say, a web user wants to find a clothing store in New York. This user will likely type in those words when looking for listings. The keyword specialists working in SEO firms must anticipate these phrases and relate how these fit with their company’s clients. They can supply terms like ‘clothing shop in NY,’ ‘clothes store NYC,’ and so on.
Once they have a list of keywords, the next phase consists of writers and editors. Writers will use the keywords on articles, blogs or other content. They will observe word count along with keyword density (number of times it appears in an article). Word count and keyword density depends on each SEO company. Editors will edit and proofread these before sending these to a submissions team. The team in-charge will then upload these works on different article directories.
Back link building combines some writing skills along with finding high page rank (PR) sites. SEO specialists need to make relevant comments on these websites. They incorporate keywords and seed these with the client’s links so the client’s site gains rankings.
This process is not just for clothing stores or other businesses, as it’s also for car dealerships and automotive. SEO, when done properly, delivers more sales opportunities to these businesses too.
Are car dealerships or automotive SEO processes any different?
It depends on the company hired. Some automotive and car dealership SEO businesses employ the steps mentioned. There are also those offering different automotive internet marketing strategies.