Most nonprofits work within unpredictable budgets, and so they need to raise as many donations as possible. Likewise, a nonprofit needs to create awareness to have many donors on board. Greater community acceptance will keep a nonprofit in good books and can mean they will have a broader root support.
For this very purpose, digital marketing plays a critical role in helping nonprofits reach their communities and every corner of the globe. Why is digital marketing for nonprofit organizations so important? Here are several reasons why:
- Service promotion
Other than funding, donations, massive followings, and volunteer recruitments, nonprofits have a background mission that revolves around serving. So, what is that vision or mission statement? What keeps the nonprofit going? What influenced the nonprofit to start? There is so much information that the internet community wants to know about your nonprofit in order to know if it is something they want to support. The best way to reach everyone with that information is through digital marketing.
- Fundraising
As mentioned before, nonprofits don’t operate on fixed or known budgets. In many cases, neither do they have specific funding and therefore have to rely on well-wishers and other profitable and generous organizations. Digital marketing is the perfect method of creating awareness among profitable organizations such as financial institutions that share similar goals and visions. It is easier to harness funds through such recurring partnerships.
- Increase membership
International organizations such as the United Nations and the European Union pay attention to nonprofits with more extensive followings. Surprisingly, these organizations are among the leading donors for international nonprofits and they appreciate it when their donations go to larger, well-known groups. Digital marketing is the best way to create a mass following on social media platforms like Twitter, Facebook, and Instagram.
- Volunteer recruitment
Other than just funding, a nonprofit needs personnel to run their daily activities. Since the goal isn’t to make a profit, it can be costly on the side to pay skilled labor for the organization’s needs. Digital marketing comes in handy as it creates awareness for people who may offer their skills to the organization voluntarily.
- Recognition
You have to treat a nonprofit like a brand to get the necessary attention it needs. In most cases, nonprofits are not personal properties but rather communal organizations where many people feel like they play a significant part. Therefore, digital marketing increases the general recognition of the nonprofit’s mission and vision statements. This benefit is a greater market awareness for the organization’s brand. The wider the awareness, the more the people will read, follow, and comment on the nonprofit’s activities on all digital platforms. Consequently, this awareness will lead to increased website traffic.
Embrace digital marketing as a reliable partner when you are looking to run a successful nonprofit organization. It’s a far more powerful tool than you may even realize.
For more articles on digital marketing and websites for nonprofits, see the resources below:
https://blog.hubspot.com/marketing/how-to-run-a-lean-mean-nonprofit-marketing-machine
https://www.cyphondesign.com/blog/portland-nonprofit-web-design/